I'm not entirely sure what you'd like me too address.
The price tag on the product is 800$, sure.
With this purchase, 25% of the revenue that comes in immediately goes to our modeller whom works with the customer to create their armour set from scratch. That includes, textures, particles, etc.. whatever they want.
Also, if you look at the picture; the Scorpion Set is currently the BIS armour set being sold in the store, which is selling for 350$.
The custom armour sets that are sold get stats matching the current BIS armour sets in the store (which are all updated if that set changes in the future).
For the extra 450$ they spend instead of getting the BIS gear from the store out-right, they get a 1-ingame, customized armour set that they get to exclusively have that has top-tier stats and they'll be able to have that armour set as a cosmetic on my other server, Imagine, when it releases.
I know a LOT of custom servers who charge MUCH, MUCH, MUCH more for less.