I think you got a long way in terms of getting out of your "growth" phase, hardly seems you were ready to launch with the content you have currently:
- Your customs overall dont show anything "unique" so yes, it is "another one of those" servers from the media you presented so far. mainly ripped stuff from other servers or strange recolors. I really wished owners of custom servers would take the time to learn how to at least make basic models (doesn't need to be jagex quality) to actually make their server different. it could be the most basic looking sword or armour but at least it would be something you haven't seen before, isn't that why people play custom servers?
your "shrek" is a broken goblin that doesn't even attack, move, or die properly
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Also this dude has his swords flinging out of his hands
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stuff like this imo makes a difference in terms of just quality, i personally wouldn't spend 5 minutes of my time on the server if all of bosses and npcs are having a stroke.
There are plenty of tools and guides to help you and your team to make the server better, best of luck fella
