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Either by suing the companies who refuse to purchase it, or heavy handing those who would rather not get sued. Every license is individual to a computer, and every corporate license is $30.00 for the year. The bigger the company, the more employees, the more licenses they need.
WinRAR ultimately makes its money from businesses, not from individual home users. And businesses have a greater incentive to actually obtain their software legally so as to avoid incurring sanctions or prosecution. Those large corporate purchases provide the company with a lot more money than individuals purchasing for a home computer ever could. And by allowing home users to access its software for free, WinRAR is keeping its product relevant and well respected.
I'm going to give you a chance to buy something..lol
Some software costs money, and some software is truly free. But in the middle, there's a grey are. Perhaps one of the best examples is WinRAR with its 40-day free trial, which, as anyone who has downloaded it knows, last far longer than said time period.
It's no accident that WinRAR gives its program away for free even after its 40-day trial. It's part of the company's business plan: Give away core features with light pressure to pay, add special features for heavy-use customers like businesses. It's an older, less transparent version of the freemium model that partially paved the way for much of the internet as we know it today, with Spotify's success to name one
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