Thread: Advertising on instagram

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  1. #1 Advertising on instagram 
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    First thing's first i'm posting this in the spam section because I don't know which section (if a section exists) would be appropriate for something like this but anyways, I've been seeing some rsps ads on Instagram and I'm tempted to put an adv for my rsps. But before I do that I'm wondering is it worth it? Can anyone with experience give me some insight on whether instagram is worth messing with?

    Thanks in advance.
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    Quote Originally Posted by Sebas View Post
    First thing's first i'm posting this in the spam section because I don't know which section (if a section exists) would be appropriate for something like this but anyways, I've been seeing some rsps ads on Instagram and I'm tempted to put an adv for my rsps. But before I do that I'm wondering is it worth it? Can anyone with experience give me some insight on whether instagram is worth messing with?

    Thanks in advance.
    mobile app > desktop only? Assuming all the people visiting your ad wanted to go on their computer to download it. With a already high bounce rate for desktop conversions to download on google ads in some circ, I'm only guessing instagram would be black hole no?

    You could argue you will get some people, but in reality at what cost per player? How many people are clicking your ad on instagram, going to their desktop, windows, mac, linux w.e to download it. Hard question to answer, but I would love to see someone spend a thousand dollars and share the data here. I won't be the one to try it as it defies all logic in my mind.
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  3. #3  
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    Not remotely close to worth it. Id spend money on credible youtubers and work everyday to advertise it. That will be your best bet.

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  4. #4  
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    Quote Originally Posted by EEAZY View Post
    mobile app > desktop only? Assuming all the people visiting your ad wanted to go on their computer to download it. With a already high bounce rate for desktop conversions to download on google ads in some circ, I'm only guessing instagram would be black hole no?

    You could argue you will get some people, but in reality at what cost per player? How many people are clicking your ad on instagram, going to their desktop, windows, mac, linux w.e to download it. Hard question to answer, but I would love to see someone spend a thousand dollars and share the data here. I won't be the one to try it as it defies all logic in my mind.
    Quote Originally Posted by Brett the Don View Post
    Not remotely close to worth it. Id spend money on credible youtubers and work everyday to advertise it. That will be your best bet.
    Main reason I was curious was because of the fact that the person would have to go from his phone to his computer to download it which seemed like it would be a problem. Appreciate the response from both of you, will definitely take in the advice.
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  5. #5  
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    Uhm, instagram advertising can be a big failure or can be “good”. Reason why I say good and not perfect is simply because there are better perfect ways to advertise.
    I use instagram to advertise, but mainly intensive advertising instead of passive. The ads you see on instagram by (for example) dreamscape, actually occur from facebook. They don’t advertise it through IG. If you connect your instagram accounts and facebook page, then you can choose to advertise on instagram through your facebook ad. However, in terms of CPC (cost per click), desktop is twice as expensice as mobile, but for RSPS you might wanna stick to desktop though. However make us of the ads manager within fb and control your ads, review them, see which ones have cheaper CPC and spend more $/day on those. But it’s still really an experimenting matter.
    There’s a lot of factors that play a role when it comes to advertising, I could write a whole bible but would be pointless because there’s some good books you can read about this, but I’ll sum up some main points.
    You wanna have in mind:
    - Audience age
    - Location aim
    - Interest
    Take these in consideration, these are very important. Let me give you a tip, when setting up your target while placing the ad, don’t aim worldwide, you less likely will get positive results, aim at 1 specific region, (which again you’d need to analyze where most traffic come > analyze other servers).

    Anyways, I’d recommend spending your big bucks on fb rather than IG, but use IG as an intensive advertise platform.
    Goodluck!
    Last edited by AryJaey; 02-18-2019 at 11:12 AM. Reason: Edited with some more info


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  6. #6  
    RSPS Youtuber at youtube.com/nesrsps

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    I think, when advertising on Instagram, you shouldn't go for direct clicks/downloads but for the name of your game.
    I don't think a lot of people will hop on their pc and go download it instantly, but whenever they're searching or thinking of searching for a new server they might remind your server and look it up.

    When advertising on social media (non-Youtube) I'd personally advertise on Facebook since you have more desktop users and also when browsing Instagram I don't even look at the ads most of the time, I just scroll further without
    taking a second to actually see what the ad contains, and got this less when I'm on Facebook.
    but that is something personal I think.
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    Quote Originally Posted by Nes View Post
    I think, when advertising on Instagram, you shouldn't go for direct clicks/downloads but for the name of your game.
    I expected and got fantastic results with these fat burners for men and don't think a lot of people will hop on their pc and go download it instantly, but whenever they're searching or thinking of searching for a new server they might remind your server and look it up.

    When advertising on social media (non-Youtube) I'd personally advertise on Facebook since you have more desktop users and also when browsing Instagram I don't even look at the ads most of the time, I just scroll further without
    taking a second to actually see what the ad contains, and got this less when I'm on Facebook.
    but that is something personal I think.
    Instagram story ads are so underpriced at the moment. You should hear what Gary Vaynerchuk has to say on the subject and then go from there. You can target people with such specific interests it's amazing.
    Last edited by Whitfield; 11-11-2023 at 09:41 PM.
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    Quote Originally Posted by Whitfield View Post
    Instagram story ads are so underpriced at the moment. You should hear what Gary Vaynerchuk has to say on the subject and then go from there. You can target people with such specific interests it's amazing.
    What do you mean with story ads are underpiced? Instagram ad program is the same on the whole platform. But I do agree with it being very efficient. I myself have been experimenting with story ads a lot recently, and I must say that it gets better impressions. Have yet to confirm regarding CPC which honestly I think stories are not great at, but for impressions, stories are a nice choice.
    It all depends on what you want to advertise & what you want to achieve with the advertisement you know, once you know that, you can proceed!


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  9. #9  
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    Not all campaigns are meant for click conversions. Remember that. Brand recognition is just as important. Get in those apps that you know your demographic uses. Remind them you exist. You have a ton of competition in RSPS, utilizing the mediums of their every day life to your advantage will work. Might not directly result in a download, but they will be aware of you.
    Some campaigns are meant for click conversions, using call to action terms such as, in your case "Download Today" Or, you can promote a giant update, or a unique feature of your server through social media campaigns that makes your target audience say "huh I should try that out". With this - keep in mind a responsive website not only helps with SEO, but also for these campaigns, for when someone wants to just take a look into your server without having the current access to play it.

    EDIT: Also keep in mind frequency plays a huge role. Give a campaign one week for results, and you will be disappointed. Digital marketing is a vast land, and a competitive market. Money talks, and short term campaigns will be the waste in the long run.
    Quote Originally Posted by Nikolas RSPS View Post
    ill get a rune-server tattoo at 60,000 replies
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